DraftKings: ‘we do not use AI’ to target losing bettors

Massachusetts regulators are weighing a probe into how sportsbooks use AI.

The hit

DraftKings is denying it uses AI to target bettors’ losses as Massachusetts regulators weigh a probe into sportsbooks’ AI use, according to the New York Times. The paper reported that DraftKings used AI to scan betting histories & find losing players. DraftKings is the first operator named in the scrutiny, the New York Times said.

Why it matters

Massachusetts has specific rules barring operators from using algorithms or AI to target patrons based on their data or make platforms “more addictive”. The Massachusetts Gaming Commission says the probe is not exclusive to DraftKings.

The record

DraftKings statement	“Does not market to customers based on indicators of potential problem gaming” (DraftKings)
Massachusetts rule cited	205 CMR (Data Use & Retention)
Prior MGC ruling	DraftKings ordered to pay over $900,000 to a customer, last October

What happens next

Watch for whether the Massachusetts Gaming Commission formally opens an investigation & how Massachusetts’ gubernatorial race shapes future iGaming rules.

Sources: DraftKings Denies Using AI, Signs NHL Deal in Canada

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