DraftKings bettor claims about 70 promo messages in one month

DraftKings denies targeting customers by losses as a Massachusetts regulator opens its own review of the practice.

The hit

DraftKings was hit with a proposed class action alleging the company built AI models to identify bettors likely to lose money & spend more, then targeted them with promotions. The lead plaintiff, a West Virginia bettor, says he got about 70 emails, texts & notifications from DraftKings in the month before 26 September, according to the lawsuit.

Why it matters

The case turns on whether DraftKings used AI to profile likely losers & whether it disclosed that to users as Massachusetts law requires. If the class is certified, any bettor who received similar targeted promotions could be covered, with damages & a return of money on the table.

The record

Lawsuit filed	Wednesday, US District Court, Boston
Messages alleged	About 70 emails, texts & notifications in one month to the lead plaintiff
Legal claim	Alleged breach of Massachusetts disclosure law on AI/machine learning use
Regulatory move	Massachusetts Gaming Commission to examine allegations, announced last week
DraftKings response	Denies targeting by losses or problem-gambling signals, vows to ‘vigorously defend’

What happens next

Watch for DraftKings’ formal response in court & what the Gaming Commission’s review of operators finds.

Sources: DraftKings lawsuit alleges AI ‘weaponization’ to target gamblers, encouraging addiction

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