Massachusetts hits every sportsbook with 8-part AI questionnaire

The probe follows a New York Times report alleging DraftKings used AI to target likely losers.

The hit

The Massachusetts Gaming Commission has sent every licensed sports betting operator a letter demanding written answers on how they use AI. Executive Director Dean Serpa issued the letter on Oct. 9, covering marketing, promotions, customer engagement & problem-gambling detection, with answers due Tuesday, Nov. 3.

Why it matters

The move follows a New York Times investigation alleging DraftKings used AI to identify customers likeliest to keep losing & target them with promotions. Regulators now want every operator to say whether betting losses, deposits or frequency can trigger marketing, & what stops that happening. Answers could shape future AI rules for the whole market.

The record

Letter sent	Oct. 9, to every licensed Massachusetts sportsbook (MGC)
Deadline for written answers	Tuesday, Nov. 3 (MGC)
Letter structure	8 sections covering AI/ML use, data, targeting, oversight & harm
Trigger for probe	New York Times report citing 40+ ex-DraftKings employees
Next step	In-person operator interviews, scheduled to begin this week

What happens next

The MGC will weigh written responses alongside in-person interviews before deciding whether new AI rules are needed, chairman Jordan Maynard said.

Sources: Massachusetts Gaming Commission Asks For AI Answers in Letter to Operators

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